Brief 
Capture the essence of Churchills unique style.
 
Concept
Winston Churchill was an inspiring and motivating leader for Britain whose success came down to his strong attitude. As well as his unique style of clothing which consisted of a top hat, polka-dot bow-tie and dark coloured suits, I aimed to capture the essence of Winston Churchills unique, witty personality and the fact he was from Britain. 
 
Solution 
A morning motivation British tea brand that inspires you to ‘action your day’ just like Churchill. This phrase was used on all of his files to differentiate his tasks for each day of the week as well as keeping him motivated. 
On the back of the packaging of each individual tea bag is a quote from Winston Churchill himself. The tea range includes black, white and green tea. differentiated by their colours and the black rectangle shaped tins and mugs represent his top hat which was an iconic part of his attire. 
Atteatude
Published:

Atteatude

Brief Capture the essence of Churchills unique style. Concept Winston Chruchill was an inspiring and motivating leader for Britain whose succes Read More

Published: